Mark Petersen

Software Engineering Leader

Executive Team Leader  •  System Architect  •  Software Engineer

San Francisco, California

Introduction

Senior Management

I partner with other leaders to identify new business changing opportunities, add value, and solve meaningful problems.

Team Manager

I take a human-centered approach to helping engineers innovate, grow, and bring to life their creative ideas.

Senior Software Engineer

I focus on architecting software that creates usable, innovative and scalable solutions for all types of devices and use cases.

Key Strengths

User Experience (UI/UX)

I subscribe to the core principle that design and technology must work in tandem to create exceptional user experiences. I have extensive experience with traditional user-centered design best practices — from tackling the most complex interface challenges to creating simple, easy-to-use mobile solutions.

Team Leadership

I believe that success can be directly attributed to a team leader's ability to synchronize team members and help them move through predictable stages of development. Building trust, enabling collaboration, and most importantly getting stuff done are my core values regarding leadership.

Experience

Adobe — 2017 – Present
Director, Portfolio Technical Operations & AI Productivity
Feb 2025 – Present
San Jose, CA · Hybrid

Leading AI-driven productivity transformation and portfolio-scale technical operations across one of Adobe's largest engineering organizations.

  • Executive oversight of 2,000+ engineers spanning multiple product lines and geographies — including headcount planning, org design, and strategic resource allocation across competing priorities
  • Drive workforce planning cycles in partnership with finance and HR, aligning engineering capacity to business objectives and portfolio demand signals
  • Maintain real-time resource utilization visibility across teams, enabling data-driven reallocation decisions to maximize throughput and reduce delivery risk
  • Portfolio governance across 250+ concurrent initiatives with full end-to-end visibility into delivery health, risk, and resourcing
  • Program management of 100+ roadmap releases per cycle through structured release management frameworks
  • Championing generative AI and machine learning tooling adoption to measurably improve engineering velocity and operational efficiency
  • Cross-functional partner to VP and C-level stakeholders on strategic planning, investment prioritization, and organizational effectiveness
Director, Product & Engineering Operations, B2B Solutions
Sep 2020 – Feb 2025
  • Senior Engineering & Product Leadership across B2B Solutions
  • Product & Engineering Operations, Executive Business Reviews
  • Team Management & Resource Capacity Planning
  • Release Management & Quality / Engineering Operational Excellence
Director of Engineering, Applications, Advertising Cloud
Oct 2017 – Sep 2020
Emeryville, CA

Organization of 4 managers and 30+ engineers across Emeryville, San Jose, San Francisco, and Bangalore. IC skillsets spanning frontend UI, Java-based microservices, system architecture, and quality assurance.

  • Promoted technical lead to engineering manager; grew 5+ engineers to Senior Software Engineer and 10+ to their next career level per Adobe IC dimension guidelines
  • Heavily involved with Leading at Adobe Live and Connected Conversation co-active coaching; volunteer coach for 2 Adobe employees
  • Created a configurable UI solution to accelerate roadmap delivery for the Product organization
  • Deeply involved in re-imagining platform user experience with Product, Program, and UX stakeholders
  • Delivered 30+ roadmap projects of all sizes for enterprise clients
  • Oversaw availability of 15+ mission-critical cloud service containers including Web UI, Authentication, Reporting, Bulk Tools, and Account Provisioning
UI System
Avg. page load time2.89 sec
Page views / day174k
Web server requests / day2.8M
API Microservices
API requests / day7.5M
Avg. response time94.2 ms
ThinkHR, Inc.
Vice President, Engineering
2016 – 2017
Pleasanton, CA

Organization of 2 managers, 15 engineers, and 1 graphic designer across remote and US-based teams.

  • Responsible for sprint planning, product builds, and production deployment to AWS environments; hands-on development in both frontend and backend as required
  • Implemented new API-driven, 3rd-party CMS for cross-functional teams — achieved 30% reduction in content department overhead for managing legal policies
  • Architected new frontend platform using Angular.js; designed engineering patterns to streamline and accelerate sprint feature timelines
  • Developed back-end REST APIs and data infrastructure with the chief architect; enabled enterprise customer integrations via new external API platform
  • Specified, architected, and delivered 2 new product solutions resulting in a 75% reduction in costs, increased company valuation, and preparation for Series B funding
  • Managed recruiting, hiring, terminations, and performance evaluations for all engineering team members
  • Implemented modified Agile/Kanban process with continuous integration for a multitenant SaaS platform; weekly deployment release cycles
Thismoment, Inc.
Vice President, Engineering, R&D
2011 – 2016
San Francisco, CA

Additional roles: VP Product Development / Director of Engineering. Organization of 3 managers, 20 engineers, and 4 graphic designers across remote and US-based teams.

  • Key driver of engineering process and deployment — directly responsible for meeting a weekly production deployment schedule
  • Helped architect, build, and maintain the SaaS infrastructure
  • Created an engineering framework for the professional services team to deliver solutions for high-profile enterprise clients including Coca-Cola, Nissan Europe, AT&T, Budweiser, and P&G
  • Worked directly with the C-team and company leaders to deliver a new product based on direct use cases from customers including Salesforce.com, State Farm, and Microsoft
CircleClick, Inc.
Director of Engineering, Partner
2008 – 2011
  • Managed customers' online lead generation strategy and technology leveraging Google AdWords
  • Deployed Agile/sprint process for development group
  • Product development and user testing for new productivity applications including direct marketing landing pages, customer leads, and content management
  • Successfully built and launched content management software with a distributed team across the U.S. and Canada
CNET Networks
Senior Software Engineer, Lead SEO
2007 – 2008
  • Lead Search Engine Optimization specialist and Senior Software Engineer across high-traffic properties
  • Technical reviews, site architecture design, keyword research, and on-page SEO implementation for key product initiatives
  • Created an original SEO technical audit product widely adopted across the organization
Mental Cube Media  ·  Pride Marketing, Inc.  ·  EA Research, Inc.
Senior Software Engineer / Lead Architect  ·  IT Director  ·  Software Engineer / Web Developer
1998 – 2007
United States Navy
Quartermaster — USS Ohio (Submarine Fleet)
Dec 1989 – Dec 1993
Seattle, WA

Skills

Artificial Intelligence (AI) Enterprise Resource Planning (ERP) Microsoft Power BI Executive Visibility End-to-End Delivery Engineering Leadership Product Operations Team Management Release Management Resource Capacity Planning Executive Business Reviews Operational Excellence